To celebrate their Technical Partnership, EMC & The Lotus F1 Team created a mindblowing stunt & smashed the Guinness World Record in the process. The single most successful B2B video campaign of all time.

Music promo for San Francisco band Scary Little Friends. Shot in Bandit Town, California. Taken from their debut album, "From the Beginning." scarylittlefriends.com

Commercial for Oracle Team USA showcasing how Oracle technology drives performance

Commercial for EMC demontrating the Scale & Agility of their products

Teaser video anticipating Parker Liautaud's attempt to walk unsupported to the South Pole in the shortest time and become the youngest man to do so.

Commercial for Socialcast, an enterprise social network & collaboration platform

charity:water is a non-profit providing clean water and hope to millions in the developing world. Through the EMC Gives Back initiative and with the help of charity: water, EMC employees and friends have provided access to fresh, clean drinking water for almost 6,000 people in Ethiopia alone.

Surrounded by both life and decay, unsure of what is memory and what is reality a man travels through an unfamiliar city struggling to separate thought from confusion, a fog of recollection that overwhelms his assumptions about past and present.

TV Documentary about Ireland's National Asset Management Agency, set up in 2009 to attempt to deal with Ireland's banking collapse.Presented by Ian Kehoe for Prime Time - a current affairs strand on RTE Television

DL.

all

about me

all

reel

skills

contact

DAVID LAWLESS/CREATIVE

DIRECTOR/PRODUCER

San Francsico, California

ABOUT ME

I've been directing and producing video content for 20 years. I've seen and done it all; live broadcast, commercials, music promos, corporates, viral, drama & documentary in over 37 countries. I now mastermind and execute compelling and groundbreaking video campaigns for Fortune 500 companies

RESUME

1998-2001

National Film School of Ireland

2001-2007

Founder/CEO

Brazen Films

2002-2010

Freelance Director

2010-2012

Current Affairs Documentary Director/Producer

RTE Television

2012-2015

Director/Producer/Social Strategist

EMC Corporation

2015-

Associate Creative Director

Oracle

An accomplished Creative Director, producer and storytelling powerhouse with exceptional ability to communicate through video in intelligent and appealing ways. A creative with strategic, technical, social & project management skills and the Content Marketing chops to make any campaign sing. For many years I was a broadcast television, commercials and documentary director in the UK and Ireland and I've blended those skills with online video, analytics, social media, advertising and KPIs as well finding, earning and growing an audience on myriad platforms. I am a hugely creative, multidisciplinary & dynamic generator of ideas with the hands-on production talent to execute right through to delivery and distribution. I excel at helping brands humanize their story using filmmaking, storytelling and social techniques in a cinematic way; from viral videos to integrated content marketing campaigns using the latest technologies, distribution platforms and audience-first principles. I bring old-school skills to a very new party - cinematics, story, pacing, editing, visual storytelling and much much more, married with the application of metrics, UX & web design, YouTube optimization, branding, inbound marketing strategy and community engagement. I have instinct & style - ideas are my thing & I live to make stuff

– Since 1996 I've worked in practically every role, from runner to director; focus puller to producer and now Creative Director. I've gained invaluable insight into what each crew, each project needs and it has made me an incredible flexible and efficient filmmaker and creative manager –

Concepts

From the most intimate & compelling human story to the most out-there viral stunt, it all starts with the spark of an idea. From there, the most critical part is deciding the tone and style that serve the story best. This is where I excel. I can work in any genre or style. I am a polymath of video genres. Coupled with my strong writing skills I can coax an idea from a spark to an inferno

Production

I've produced hundreds of hours of content and overseen tens of millions of dollars worth of budgets. I've planned, organized and executed shoots in over 37 countries including some of the hardest to reach and harshest places on Earth. I have contacts and resources in every corner of the globe.

Creative Direction

Working on projects with teams large or small, designing and implementing content marketing and amplification strategies and practices through multiple channels - I've done it all

[David's] directing style always gets the best from those around him, constantly resulting in engaging and visually arresting pieces. He is driven but not egotisical; both a collaborator and a leader; technically aware but creatively inspired. Above all he is storyteller who can turn the blandest topic into a compelling watch. One of the most talented people I've worked with in television with a range of skills that is rarely matched.

MARK COUGHLAN, RTE TELEVISION

"[David's] passion for video shines whenever you talk to him, and he has a genuine desire to create something spectacular. He has strong social skills and a clear understanding of how to make a video succeed from inception to execution."

ELIZABETH O'NEILL, TWITTER

"David is a really competent Producer/Director. He has worked for me on a number of projects and has always managed to get me great content beautifully shot -no matter what trials and tribulations he has to face along the way."

SUSAN MAXWELL, FREELANCE EXECUTIVE PRODUCER

"David gets the highest possible recommendation from me - excellent skills, attitude, talent and creativity."

KEN O'SHEA, RTE TELEVISION

@davidlawless

GET IN TOUCH

For consulting, requests or just to connect - please reach out.

+001 415 601 7357

david@lawlessbyname.com

SOCIAL AND CONTACT